Our design and development process always stems from a working prototype that is discussed and
refined over time, until it is eventually ready for prime time. This dynamic process is
determined by a number of iterations over several key steps.
Understand the fundamentals of the task and do the required research in order to come up with an initial
Organize the collected data and define a hierarchy of priorities and content types. Create an
architecture that reflects these structures.
Convey these initial ideas into drafts that show how the content could be displayed and start
porting the core brand values into the digital space.
Translate the core concept into actual code in order to create an interactive prototype that can help
identify possible pitfalls or additional requirements.
Make sure the prototype fulfills all the specifications and compatibility requirements.
Deliver the prototype to the client and analyze the feedback. What hidden potential can still be unlocked? Are there any limitations?
If we are on the right track, then we keep refining our concept. If not, we go back to Step 3 and sketch some more.