Negative

A Disciplines

Branding

We design brands for digital space

Brands are more than just visual identity. An engaging and coherent user experience is essential to the perception of a brand.

Development

We craft elegant & clean solutions

Always seeking the right tool for the task, we are convinced that a slick frontend deserves an equally refined Content Management System.

Design

We com­pose experiences with meaning

Recent advances in the field of web technology allow us to merge tried and true principles of graphic design with novel possibilities of interaction.

Art Direction

We create visions and bring them to life

No matter what it takes to make a brand stand out and a website shine, we will make it happen – be it Photography, 3D, motion design or copywriting.

B Work

The Ecology Center

  • 2013
  • Nonprofit
  • View

Californian The Ecology Center needed a fresh take on their online identity and a more engaging platform for communicating their activities.

A Perfect Place for Change The Ecology Center’s real life home.
DIY Spirit The variety of programs and resources are presented editorial-style.
Responsive No matter if tablet, desktop or mobile — the experience adapts for perfect legibility

Rocaille

  • 2012
  • E-Commerce
  • View

We created a complete rebranding of the Rocaille visual identity. Our solution involves a consistent design and an uncluttered online shopping experience.

Lookbook We found compelling ways to display products on models.
Features Lush product photography sets entry points into the catalogue.
Catalogue We redefined how the catalogue is displayed both on and off model.
Mobile Our design looks great on mobile devices too.

Merz Akademie

  • 2011
  • Education
  • View

This project required the aggregation of many different content types from various contributors. We devised a specially tailored CMS and visualised the project in a playful yet durable way.

Identity Details
Student Projects The ever-changing ‘pinboard’ invites the user to explore and discover.
Mobile The scalable grid system adapts to various screen sizes.

Siegelwerk

  • 2012
  • Portfolio
  • View

For Siegelwerk we came up with a clean and distinguished portfolio experience. In order to capture the diversity and complexity of event design, we developed an intuitive drag-and-drop tool that allows for the assembly of text, videos and images into a collage.

Logo The seal is the linchpin of the visual identity we created for Siegelwerk.
Project Details Some of the grids created with our custom layout tool.
Overview Subtle typography gives prominence to photographic content.

Feynest

  • 2012
  • E-Commerce
  • View

We transported the lush brand imagery of Feynest into digital space and created an easy-to-use yet beautiful e–commerce presence. A full screen scrolling lookbook sets the tone for the shopping experience to follow.

Lookbook The user is welcomed with photos from the latest collection.
Shop Our custom e-commerce system trims the unnecessary and makes shopping a breeze.

C Quality

Design Principles

The following principles (inspired by D. Rams) guide all of our ideas, creative visions and implementation. Our workflow involves constantly matching our decisions against these principles to make sure we are always on the right track.

  • 1

    Innovative

    Utilize new technologies and interface design concepts for better design solutions.

  • 2

    Aesthetic

    Craft elaborate and graceful user experiences that are truly engaging.

  • 3

    Reduced

    Focus on the essential and only deploy what is necessary for a given task.

  • 4

    Lasting

    Be fluent in the visual language of fashion, but create designs that outlast one season.

  • 5

    Coherent

    The user experience has to be predictable, self explanatory and unintrusive.

  • 6

    Responsive

    The design needs to automatically adjust to all devices, including desktop, tablet and mobile.

  • 7

    Interactive

    Dynamic front-end interactions should contribute to the communication of content.

  • 8

    Accessible

    Adhere to principles of usability and accessibility for an inclusive web experience.

D Process

The Cycle

Our design and development process always stems from a working prototype that is discussed and refined over time, until it is eventually ready for prime time. This dynamic process is determined by a number of iterations over several key steps.

1

Discover

Understand the fundamentals of the task and do the required research in order to come up with an initial strategy.

2

Plan

Organize the collected data and define a hierarchy of priorities and content types. Create an architecture that reflects these structures.

3

Sketch

Convey these initial ideas into drafts that show how the content could be displayed and start porting the core brand values into the digital space.

4

Prototype

Translate the core concept into actual code in order to create an interactive prototype that can help identify possible pitfalls or additional requirements.

5

Test

Make sure the prototype fulfills all the specifications and compatibility requirements.

6

Discuss

Deliver the prototype to the client and analyze the feedback. What hidden potential can still be unlocked? Are there any limitations?

7

Refine

If we are on the right track, then we keep refining our concept. If not, we go back to Step 3 and sketch some more.

E Contact

Curious?

Please do not hesitate to get in touch with us if you find our work and approach interesting. Also, please reach out if you can imagine working for us. Follow us — @negativelabs

Joerg Merz

Berlin Germany

Art Director

Pierluigi Cau

Rome Italy

Tech Director

Leo Merz

Stuttgart Germany

Interface Designer

Impressum

Negative GbR / Oderbergerstr. 27 / 10435 Berlin / Vertreten durch: Jörg Merz, Leo Merz, Pierluigi Cau / T. +49 152 28438130 / Ust-IdNr.: DE287615689

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